About us
Innovating Streetwear with The VIREO Brand
Donte, the visionary behind VIREO, founded the company in 2016 with a mission to blend confidence, inclusivity, and class into streetwear, transforming fairytale fashion dreams into reality. With a background in graphic design from Triton College and a bachelor’s in Recording Arts from Full Sail University, Donte brings a unique artistic flair to every piece. VIREO is known for its luxurious streetwear, including unisex shorts, graphic T-shirts, and jackets, all designed to elevate everyday fashion into a fashion utopia.
Donte’s journey began with a desire to create a brand that speaks volumes without words—a reflection of the strong, silent type. The brand has since evolved from a mere name and logo into a tangible expression of style and luxury that resonates with people. Despite facing challenges in finding the brand’s identity, Donte continues to push boundaries, creating a distinct aesthetic of “streetwear chic” and “luxury class.”
Crafting a Fashion Utopia
VIREO stays ahead of trends by attending local pop-up shops and major events like the Women’s Black Expo, ensuring it remains a force in Chicago’s fashion scene. Donte’s design process is deeply personal, starting with inspiration that evolves into sketches and ultimately into high-quality garments. With a commitment to sustainability and ethical practices, VIREO prioritizes quality and style without compromise.
Looking to the future, Donte envisions VIREO as a leading luxury streetwear brand in the U.S. His advice to aspiring fashion designers is to stay passionate and be willing to teach others. Donte’s ultimate goal is to create a fashion utopia where customers experience a unique, otherworldly level of style and sophistication.